Logo design, branding, Visual identity
Designing the visual identity of the 30 years – Pearl Anniversary World Congress of the ISLD in Aachen, Germany.
For the International Society for Laser Dentistry (ISLD), the 16th World Congress was a time of celebration of 30 years of dental laser inovation. A truly special congress, that would require a uniquie visual identity.
In order to create the elements of the visual identity of the congress, we combined the laser’s color spectrum, the skyline of Aachen and the “holographic” color gradient of the pearl.
The result was a memorable, yet colorfull logo
that exceeded the expectations of the organizers.
For the company’s needs we designed a brochure that could communicate the premium status of the brand.